How Gen Z is Leading the World Towards a Cashless Society
Gen Z may already be far more tech-savvy than millennials will ever be. Their latest disruption? Cash.
While plastic cards have been moving money around the world for awhile, Shiv Singh, Visa’s Senior Vice President of Innovation and Strategic Partnerships, tells Cheddar that Gen Z is more likely to spend their bucks digitally. He says they are also more likely to use messaging platforms, such as China’s WeChat, to make transactions.
“They expect all of their payments … to happen in a Facebook messaging type of environment,” Singh said. “The amount of payment volume on WeChat itself has grown dramatically in the last twelve months.”
Singh foresees that this trend will “explode” around the world. Facebook recently jumped on board and announced that it’s integrating advertisements in its Messenger app. The move aims to facilitate purchases and communication between consumers and companies.
Singh says that all of these efforts are only the beginning of a cashless society. The executive adds that the first step towards a cashless society is waving contactless cards, like Apple Pay. The company projects that contactless payments will grow dramatically in the U.S. over the next two years.
Singh points out that 40 percent of the POS terminals are ready for contactless payments in the U.S.. “Now,” he says, “it’s all about educating the consumers, and putting the right technology in their hands.”
Joe Spector, founder of Dutch and Hims & Hers co-founder, joins us to discuss how telehealth is transforming pet care—and what’s next for modern vet medicine.
Exclusive: Behr’s Andy Lopez reveals how ChatHUE, a bold collaboration with Google, is using AI to transform how we explore, choose, and connect with color.
Brian Vendig, President & CIO of MJP Wealth Advisors, joins to break down Q2 bank earnings and what they signal for markets, investors, and the economy ahead.
Are Gen Z and Millennials done with alcohol? Bacardi's Tony Latham breaks down trends, new preferences, and insights from the 2025 Cocktail Trends Report.
Comscore’s Paul Dergarabedian breaks down the battle of summer blockbusters, from Superman to Jurassic World and Fantastic Four and what it means for studios.
VENU CEO JW Roth breaks ground on a 20,000-seat, state-of-the-art amphitheater in Texas—part of a $300M public-private expansion to redefine live music.
Despite healthcare spending cuts, medtech stocks like Edwards Life Sciences, Stryker, and Boston Scientific are rising, especially those serving older pati
Joby CPO Eric Allison discusses the UAE’s historic EVTOL take off, marking Dubai as the launchpad for global air taxi adoption and Joby’s commercial readiness.