How Gen Z is Leading the World Towards a Cashless Society
Gen Z may already be far more tech-savvy than millennials will ever be. Their latest disruption? Cash.
While plastic cards have been moving money around the world for awhile, Shiv Singh, Visa’s Senior Vice President of Innovation and Strategic Partnerships, tells Cheddar that Gen Z is more likely to spend their bucks digitally. He says they are also more likely to use messaging platforms, such as China’s WeChat, to make transactions.
“They expect all of their payments … to happen in a Facebook messaging type of environment,” Singh said. “The amount of payment volume on WeChat itself has grown dramatically in the last twelve months.”
Singh foresees that this trend will “explode” around the world. Facebook recently jumped on board and announced that it’s integrating advertisements in its Messenger app. The move aims to facilitate purchases and communication between consumers and companies.
Singh says that all of these efforts are only the beginning of a cashless society. The executive adds that the first step towards a cashless society is waving contactless cards, like Apple Pay. The company projects that contactless payments will grow dramatically in the U.S. over the next two years.
Singh points out that 40 percent of the POS terminals are ready for contactless payments in the U.S.. “Now,” he says, “it’s all about educating the consumers, and putting the right technology in their hands.”
Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.
Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!
Hayley Berg, Lead Economist at Hopper breaks down her best tips for navigating holiday travel and how to score the hottest deals on Dec. 3 - Travel Deal Tuesday
MarketWatch's Hannah Erin Lang joins Cheddar to discuss how economists are viewing Trump's immigration policy and how it will affect the job market in America.
Zack Malet, Senior Director of Business Development & Innovation, joins Cheddar to discuss ESPN experiences and how they are changing the sports travel game.
Smashburger CEO Denise Nelsen discusses how her time building the Starbucks brand gave her the tools to lead a Smashburger brand refresh, value wars, and more.
Charles Gillespie, Founder and CEO of Gambling.com Group comments on the billions of dollars in wagers placed on the outcome of the 2024 election and more.
Danny Trejo joined Cheddar to discuss his upcoming show "Mysteries Unearthed" coming to the History Channel and his most recent entrepreneurial ventures.
His Royal Highness Prince Emanuele Filiberto Di Savoia, Prince of Venice, joined Cheddar to discuss his new game that lets everyday folks feel like a royal.