*By Hope King and Jacqueline Corba*
TripAdvisor is undergoing a redesign that will make use of the newsfeed concept made ubiquitous by Facebook. The company, which was founded four years before Facebook, on Monday unveiled its "Travel Feed," which aims to show people travel content when they want and need it, rather than offering content that is shared "in the moment."
"I use Facebook, I love it; it's a great way I can share what I'm doing," CEO Steve Kaufer told Cheddar. "But it's real-time. It's talking about what I'm doing right now."
Instead, TripAdvisor's new Travel Feed enables users to create and share holistic trip details like itineraries that friends or followers can access when *they* prepare for trips.
"You can't really do that with other sites," said Kaufer.
The CEO spoke to Cheddar after an event in New York City, where he demonstrated the redesign to TripAdvisor's app and website set to launch later this year.
Key to the relaunch is increased personalization ー what Kaufer refers to as "social assistance."
"We're taking advice that you receive all the time from friends and family, from travel brands, and we're bringing it online," he said of the act of following certain friends, or accounts through the new Twitter-like feed.
"All that content that’s being posted on these other platforms ー amazing content ー that a traveler going to Whistler, going to Rome, isn't seeing because they can't go back in time and find all of those ancient posts, and they're not going to try," he said.
"They're already coming to TripAdvisor."
For full interview [click here](https://cheddar.com/videos/tripadvisor-unveils-site-redesign).
An attorney representing passengers of an Alaska Airlines flight that lost a door plug in midair says a “whistling sound” was heard on a previous flight of the same Boeing 737 Max 9.
What do Arnold Schwarzenegger, Aubrey Plaza, and Tom Brady all have in common? You'll see them on Super Bowl Sunday, but not on the field. If you only watch the Super Bowl for the ads, here's a sneak peek.
The Federal Communications Commission knows (to loosely quote Drake) "when that [AI robocall] hotline bling, that can only mean one thing" — deception. The agency says bad actors have been using these voices to misinform voters.
David Stryzewski, CEO of Sound Planning Group, breaks down Disney’s latest results, from adding Taylor Swift to building out ESPN, and why Bob Iger’s leadership is crucial.
Kevin Cohee, CEO and chairman of OneUnited Bank, discusses the power of financial literacy and how education and technology can help bridge the racial wealth gap.
Alex McGrath, Chief Investment Officer at NorthEnd Private Wealth, discusses why the A.I. hype can’t power the market forever and how to position investments in the current market.
Paul Verna of Insider Intelligence breaks down how the company is positioned, whether they can make their streaming service profitable, and the upper limit of streaming bundle prices.
