Matt Lieber, Co-Founder and President of Gimlet Media, joins Cheddar to talk about the evolution of audio, and why podcasts are taking over your ears.
Gimlet Media is a digital media company and podcast network, focused on producing narrative podcasts. Some of the most popular shows you may have heard of are: Crimetown, Reply All, and Homecoming. Lieber talks about how the experience is different from listening to a story and reading or watching one unfold. You become more attached to the voice, he says, and feel a part of the creation.
Lieber talks about finding the right story and how Gimlet builds connections with its listeners. Plus, starting Gimlet was a risk. Lieber talks about why he had such passion for storytelling, and why he was willing to take a chance in the podcast market.
As inflation-weary consumers cut back on dining out, brands like McDonald’s are relying more heavily on celebrity and influencer endorsements to move the needle
Plus, Starbucks reported its first quarter of declining sales and earnings since the pandemic, Biden tries to tackle the national debt and Warren Buffett is set to host the annual meeting of his investment firm Berkshire Hathaway.