*By Bridgette Webb*
Twitter wants in on the esports action.
"No matter what the game is, no matter where that game is being broadcast, people are coming to Twitter to talk about it," Rishi Chadha, head of gaming content partnerships at the platform, said Wednesday in an interview on Cheddar.
"Twitter is really that place where the engaged, hyper-engaged and robust esports conversations are happening in real time during events."
Twitter ($TWTR) struck a deal in August with the [Overwatch League](https://variety.com/2018/digital/news/twitter-overwatch-league-highlights-weekly-show-1202915230/) to stream live esports content and highlights. The pact also includes the launch of “Watchpoint," a weekly show that will preview upcoming league matches, starting with the 2019 season.
The esports arena has grown incredibly competitive as Twitch and Google's ($GOOGL) YouTube, among others, wrestle for dominance ー and dollars.
But Chadha said that Twitter's role is more complimentary than competitive.
"When we are thinking of content on our platform, we are not just live ー we also have short form clips, we have tweets, we have pictures, we have a variety of products," he said.
In Chadha's view, it's largely about generating a dialogue around esports.
"\[Our products\] really cater to fostering that conversation that could be happening on Twitter, when it's a livestream on Twitter, or off Twitter when it's on other platforms as well."
For full interview [click here](https://cheddar.com/videos/twitter-wants-in-on-the-esports-mania).
Geoff Freeman, president and CEO of the U.S. Travel association, explains why other nations are outcompeting the U.S., and the innovations that would put American back on top.
Tony Drake, founder of Drake & Associates, breaks down the latest CPI report, why ‘inflation is still trending down,’ and why the Fed doesn’t want to cut rates too soon.
Make sure your love don't cost a thing this Valentine's Day to any scammers. Note: we're not talking about your partner that didn't do the dishes after saying they would.
Landing founder and CEO Bill Smith shares how the company’s new Nomad pass and partnership with Frontier Airlines allows subscribers unlimited airfare and accommodations.
The pandemic yielded government financial support and (eventually) a surprisingly strong job market — but racial wealth disparities grew. Why is it so difficult to close the wealth gap?
Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice.
Joe Pompliano, author of the Huddle Up newsletter, breaks down the biggest moments from Super Bowl LVIII, from potentially record-breaking viewership to Taylor Swift’s highly anticipated appearance.
David Wright, President and owner of Wright Financial Group, shares his thoughts on why the Federal Reserve seems hesitant to cut rates, and why regional bank stocks could help move the needle.
