Since Elon Musk took over Twitter promising to revitalize the system, the company has had a tumultuous time… at best.
Between cutting half of the staff and ordering that people decide between working hard or taking three months severance - not to mention a whole host of initiatives like Twitter Blue verification that have had to be temporarily rolled back - the drama is ongoing.
Worldwide searches for “Twitter alternatives” went up 560 percent between September and October, according to Similarweb, which also noticed a spike around April when Musk announced his intention to take over the company.
Here are a few options people may want to consider if they plan to leave the platform:
If you love Twitter for its snappy content: Mastodon
The microblogging app has been known for being a free, open-sourced social networking service that allow you to post short quips, similar to Twitter.
But the secret is out: Mastodon has seen increased interest since Twitter’s drama has unfolded. Data from Simlarweb has shown the platform is now reaching 400,000 daily visitors. And more than eight out of 10 of those users heading to Mastadon are coming from Twitter itself.
On Nov. 1, founder and CEO of Mastodon gGmbH Eugen Rochko posted that the platform reached 1.028 million monthly active users. While the million-number milestone is impressive, it still has a long way to go to surpass Twitter. In its quarterly earnings report in July, Twitter said it reached 237.8 million monetizable daily active users.
If you love Twitter for its breaking news: LinkedIn
Yes, we know that LinkedIn has been around since 2003 -- three years before Twitter launched – but hear us out. The platform has been known as the professional place to share news. With concerns about the veracity of statements on Twitter if it opens to a more free-speech, fewer restrictions platform, LinkedIn can stand to benefit.
Linkedin received 1.63 million desktop and mobile visits in October 2022, per SimilarWeb. It’s a little under a quarter of what Twitter received that same month, but the platform also has the capacity to handle higher traffic thanks to parent company Microsoft.
If you love Twitter for the snarky comments: Tumblr
Some may feel that Tumblr’s moment may have come and gone, but with the current nostalgia trend, it may rise up once again thanks to its propensity for memeable content. The platform also recently reversed its policies to allow nudity (although not explicit sex), which could appeal to Twitter users who have been using its platform to promote their adult content.
Tumblr itself is ready for everyone to join the party again as it snarkily tweeted, “Welcome back :)” on Nov. 14. CEO Matt Mullenweg told the Atlantic that downloads for Tumblr went up 62 percent the week after Musk took over Twitter.
If you love Twitter for being Twitter: Twitter
Who said Twitter is going anywhere? Musk has been touting all-time high usage numbers…and he might not be wrong.
According to Apptopia, daily downloads of Twitter were up 28 percent in November compared to October and increased 46 percent from a year ago. The company also noted peak usage numbers on Nov. 6, which may indicate Musk is onto something.
However, there may be a record number of people leaving the platform as well. Bot Sentinel found that between Oct. 27 and Nov. 1, there were 1.374 millon people who left the platform, 877,000 of which were deactivated accounts, per MIT Technology Review. Some of those people were removed for violating new rules, including impersonating accounts without saying it was a parody. Musk has since indicated that several users that were banned -- including Kathy Griffin, who was removed for impersonating Musk himself -- have been reinstated.
Increased activity on Twitter may not lead to more advertising dollars. A Morning Consult survey showed 52 percent of U.S. adults said hate speech on a platform would make them feel “very unfavorable towards” brands that ran ads on it, as well as 52 percent also indicating they would not buy from those companies that bought ads on social platforms tied to hate speech.