This week Twitter rolled out a new feature called "Threads." This button makes it easier for users to create tweetstorms on the social platform. Symplegades Founder and CMO Ian Gertler explains how Twitter is introducing new ways to engage with its platform.
Gertler says the people who are already crafting tweetstorms now, will probably find this tool easier to use on the platform. This feature comes on the heel of Twitter doubling word count for tweets. Gertler says a lot is to be determined on how these strategies increase engagement.
People use "tweetstorms" for both positive and negative messages on the platform. As a long-time Twitter user, Gertler says the downside could be a lot of work with no benefit.
Apple's 8pm ET event Monday will revolve around its iMAC computer lineup of products which are expected to contain its new faster and three next-generation silicon chip.
President Joe Biden on Monday will sign a sweeping executive order to guide the development of artificial intelligence — requiring industry to develop safety and security standards, introducing new consumer protections and giving federal agencies an extensive to-do list to oversee the rapidly progressing technology.
Google's head of search testified at the company's trial Thursday as it started presenting its defense. The Justice Department in several states alleged that Google violated antitrust law to achieve its dominance in search.
