WHERE TO WATCH
Twitter Takes the Stage at Ad Week
October 5, 2018
Twitter had a large presence at Advertising Week in New York. Stacy Minero, head of content creation at Twitter, joins Cheddar to recap some of the highlights and talk about the social media company's ad strategy.
France’s Macron Establishes $5.5 Billion Fund for French Startups
Sep 13, 2019
Who Does Social Media Think Won The Third Democratic Debate?
Josh Ginsberg, founder and CEO of Zignal Labs, explains who won and lost the third Democratic debate, according to his company's data collected from social media platforms.
Sep 26, 2017
Pandora's "Grab Them By The Ears" Advertising Week Theme
Susan Panico, SVP of Strategic Solutions at Pandora, and Jonathan Eccles, Director of Product Management at the company, speak about the streaming service's "Grab Them By the Ears" Advertising Week theme. Panico says the inspiration came from the idea that earbuds function as an IV straight to the brain, which means the messaging brought through them can be even more powerful than that from video. We ask Panico how Pandora competes with companies like Facebook, which are leaders in the advertising space, especially when it comes to video. Panico adds that Pandora has 76 million active users every month and that what separates the company from other social media platforms is that music has staying power among consumers.
Dec 28, 2017
A New Age in Advertising
Tal and Omer Golan, founders of advertising company Outernets talk their interactive storefront ads that have been used by companies like McDonald's and Dylan's Candy Bar.