Hulu viewers have made a conscious decision to watch something on the platform, so they are more engaged, according to Peter Naylor, senior vice president of advertising at the streaming service. And since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, he tells Cheddar's Jon Steinberg. For full interview [click here](https://cheddar.com/videos/hulu-head-of-advertising-on-state-of-ads-in-ott).

Share:
More In Business
Markets Skyrocket Post 2024 Election
With the election behind us, many are wondering what the next four years look like for the US economy. Drew Pettit, from Citi Group joins Cheddar to discuss.
Could Millennials be Saving Too Much?
An interesting savings trend has popped up among Millennials. Could they be saving TOO much money? Callie Cox at Ritholtz Wealth Management explains.
Load More