Two Reasons Why Advertisers Prefer Hulu Over Traditional TV

Hulu viewers have made a conscious decision to watch something on the platform, so they are more engaged, according to Peter Naylor, senior vice president of advertising at the streaming service. And since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, he tells Cheddar's Jon Steinberg. For full interview [click here](https://cheddar.com/videos/hulu-head-of-advertising-on-state-of-ads-in-ott).

More In Business

Fed Rate Cuts: What Will 25-50 Basis Points Mean for Tech and Markets?

Fed rate cuts are near; Dave Harrison Smith explores their impact on tech, markets, and investment strategies.

Tipping Fatigue vs. Tip-Rage: America's Tipping Crisis

Tipping fatigue rises with constant requests, tech, and pandemic shifts. Brooke Masters explores changing perceptions and future trends in tipping.

US Open Returns to NYC: USTA Chair Talks Tennis, Novak, & Alcaraz

The US Open kicks off in NYC, and USTA Chairman Dr. Brian Hainline discusses tennis’s growth, Djokovic's worries about pickleball, and the sport's future.

Big Business This Week: How Will Harris and Trump Handle Business?

Learn what the two nominees are promising for the economy. Plus: Paramount nepo battles, Boeing turbulence, and job numbers.

This Croissant Is So Good, It Has A 20,000-Person Waitlist

Hero Bread's viral low-carb, keto-friendly croissant, backed by celebrity investors like Tom Brady and Kevin Durant, is revolutionizing healthy eating.

Powell's Jackson Hole Speech: Fed's Next Moves & Market Impact

Fed Chair Jerome Powell's Jackson Hole speech on Friday is expected to align with market expectations of upcoming rate cuts, likely beginning in September.

Have You Ever Wanted To Move Abroad? Here's What You Need To Know

Expatsi co-founders discuss what you need to know if you want to move out of the U.S. and why they wanted to start this kind of business. Watch!

New Surveys Show Signs of Optimism Among Small Business Owners

Surveys show small business owners overall are feeling positive about their business and achieving the goals they set for this year despite inflation.

Big Business This Week: Is Google Too Big to Jail?

A look at the post-antitrust possibilities for the tech giant. Plus, Elon's weird week, Starbucks' switcheroo, and the latest in snack stocks.

Disney Argues Wrongful Death Suit Should Be Tossed Over Disney+ Trial

Disney is asking a Florida court to dismiss a lawsuit because the plaintiff signed up for a one-month trial of Disney+ in 2019.

Load More