If TripAdvisor met Yelp, that would be Uber Local, a new product the taxi hailing company is working on. Alex Otrezov sits down with Alyssa Julya Smith at the eTails conference in Palm Springs to share for the first time some of the new programs Uber is currently working on to roll out in 2018.

Otrezov explains that the company will use real-time data to show the hot spots where most Ubers are dropping people off. Whether points of interests, or restaurants, whatever it may be, users will be able to have access to that date to create true localization.

The executive unveiled the product at eTail West 2018 on Tuesday. Uber Local’s technology would allow it to predict social trends based on time and seasons and personalize the data for each user.