Under Armour delivered autographed Curry 4 sneakers by drone to fans over the weekend. StockX CEO Josh Luber explains how this promotion is resonating with fans, and how the sneaker retailer is performing.
"The shoes are dropping from the sky, how cool is that," says Luber. "I love that Under Armour is being the innovator here and doing something different." Last week Stifel Nicolaus upgraded Under Armour, raising the price target from $11 to $17. Shares of the retailer have since been on the rise. Luber says if Under Armour can succeed in snagging a piece of the market in the basketball sector from Nike or Adidas it could really help the retailer.
Luber also shares his picks for the hottest sneakers on the resale market. This week those include Yeezy Boost 350 V2 Blue Tint, and Jordan 11 "Win Like 96."
Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.
Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!
Hayley Berg, Lead Economist at Hopper breaks down her best tips for navigating holiday travel and how to score the hottest deals on Dec. 3 - Travel Deal Tuesday
MarketWatch's Hannah Erin Lang joins Cheddar to discuss how economists are viewing Trump's immigration policy and how it will affect the job market in America.
Zack Malet, Senior Director of Business Development & Innovation, joins Cheddar to discuss ESPN experiences and how they are changing the sports travel game.
Smashburger CEO Denise Nelsen discusses how her time building the Starbucks brand gave her the tools to lead a Smashburger brand refresh, value wars, and more.
