Understanding the So-Called 'Culture Jacking' of the Wicked Film Marketing Campaign
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
More Videos
How A.I. Scent Platform Osmo Is Giving Computers A Sense of Smell
Osmo CEO Alex Wiltschko discusses how artificial intelligence is digitizing smells and brings us a rich smelling new scent just for Cheddar. Watch!
How The Oura Ring Can Improve Your Health By Tracking Your Every Move
Oura Ring CEO Tom Hale joins Cheddar to take us inside the comprehensive health tracking device, explains how it works and how it can save your life. Watch!
'Beast Games' Winner Jeffrey Allen on How He Handled The $10M Wire Transfer Winnings
'Beast Games' Winner Jeffrey Allen joins Cheddar to talk about what fans didn't see behind the scenes and how he handled that $10 million wire transfer.
NASCAR Star Bubba Wallace Talks Rocking Neon Green with Robinhood Partnership
NASCAR star Bubba Wallace joins Steve Quirk, Chief Brokerage Officer at Robinhood, on the floor of the NYSE to discuss their latest partnership. Watch!
Has Buy Now Pay Later Taken Over the Way We Shop?
Sara Rathner, Senior Writer at NerdWallet, joins Cheddar to discuss how Buy Now Pay Later methods have changed the way we shop. Watch!
'Weed Empire' Author Adam Bierman Takes Us Inside Cannabis Industry
Adam Bierman, author of 'Weed Empire,' talks about the cannabis business in America and how he battled the Department of Justice and investment banks. Watch!
