After two long years of waiting, fans were elated to return to the Billie Jean King National Tennis Center for the US Open. But as with almost everything else, the COVID-19 pandemic has left an imprint on tennis, too.
From a reckoning over mental health in professional sports and a migration towards touchless technology in the stadium to a changing of the talent guard — both the way fans enjoy tennis and the players they’re watching have changed.
Maker's Mark celebrates Kentucky's Bourbon Trail, Mr Black's Espresso Martini Fest, Wander + Ivy uncorks a single serve, and Richtech Robotics AI bartender
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.