Applying for college is one of the most stressful times in a young adult's life. The idea of condensing your entire life into one essay can be overwhelming. EssayDog is a new software company that has set out to simplify the process of writing college application essays using its proprietary software. The company says that students who use the product can write their essay in as little as 45 minutes. Howard Reichman, President and Co-Founder of EssayDog, explains where the idea for the company came from. The founders of the company come from a screenwriting background, but saw an opportunity to use their writing software in a number of other areas. Reichman also talks about the company's plans for the future. He says that college application essays are only just the beginning.