Using Technology To Generate Leads And Sell More Homes

The real estate industry is slowly coming around to technology. A number of new tech-focused firms are using data to speed up and simplify the home buying process, such as Home61. Olivier Grinda, CEO of tech-based real estate firm Home61, explains how his company is using technology to disrupt the real estate market. Home61 aggregates information for its team of agents to provide them with leads, and to give them a leg up on the competition. Simplifying the process of getting leads attracts top agents, and it helps them make more money. Currently Home61 is only available in Miami. Grinda says that the model is best suited for markets that aren't overpriced, like New York City. As they continue to grow in Miami, Grinda plans to expand beyond South Florida. He says Philadelphia and Chicago would be great markets for Home61.

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