Using Technology To Generate Leads And Sell More Homes

The real estate industry is slowly coming around to technology. A number of new tech-focused firms are using data to speed up and simplify the home buying process, such as Home61. Olivier Grinda, CEO of tech-based real estate firm Home61, explains how his company is using technology to disrupt the real estate market. Home61 aggregates information for its team of agents to provide them with leads, and to give them a leg up on the competition. Simplifying the process of getting leads attracts top agents, and it helps them make more money. Currently Home61 is only available in Miami. Grinda says that the model is best suited for markets that aren't overpriced, like New York City. As they continue to grow in Miami, Grinda plans to expand beyond South Florida. He says Philadelphia and Chicago would be great markets for Home61.

More In Business

Scaling Prefab with AI: Dextall CEO Aurimas Sabulis Tackles Housing Crisis

Aurimas Sabulis, CEO of Dextall, unveils how AI‑driven prefabricated façades slash design time by 80%, labor by 87%, and accelerate affordable housing delivery.

Home Prices Continue to Rise Despite Declining Sales

U.S. home sales slowed to their weakest pace in nearly 14 years, with rising mortgage rates and affordability concerns affecting market activity.

Jobs Report Underwhelms as Job Growth Stalls

Mark Hamrick of Bankrate helps make sense of the jobs report despite inflation but warns that uncertainty around tariffs could disrupt growth.

Star Trek plans Lego sets for the franchise’s 60th anniversary

Not many franchises have fueled society’s timeless fascination with the boundless possibilities of a utopian future like “Star Trek.”

Robinhood joins new band of companies calling the S&P 500 their home

Online broker Robinhood Markets will join the S&P 500 index Online broker Robinhood Markets will join the S&P 500 index as its stock rides higher on a cryptocurrency wave.

How you too can become a Hollywood insider at a test screening

Anyone can sign up to attend a test screening before a movie is completed.

Big Business This Week: Why does the Fed’s independence matter?

Trump wants interest rates to plummet to make borrowing cheaper and boost growth. Fed chair Jerome Powell and his allies say not so fast, they need to bala

LSD shows promise for reducing anxiety in drugmaker’s midstage study

A midstage study of the psychedelic drug LSD showed positive results for easing symptoms in people with generalized anxiety disorder.

Crunch Fitness President On Navigating Fitness with AI and the GLP‑1 Revolution

Crunch Fitness President Chequan Lewis talks how gyms are adapting to GLP‑1 weight‑loss drugs, integrating AI-powered workouts and embracing new fitness trends.

BetMGM’s Bold Playbook: CEO on Betting Season, App Upgrades & Industry Expansion

Adam Greenblatt, BetMGM CEO, shares insights on football betting forecasts, the booming sports wagering industry, and the game‑changing enhancements to the app.

Load More