Verizon customers next month will be able to receive a free 12-month subscription to Disney’s highly-anticipated streaming service, the companies announced Tuesday.

“We think that the streaming business is exciting and, of course, Disney has a very exciting product coming out,” Verizon CEO Hans Vestberg told Cheddar.

The platform, Disney+, is set to launch on November 12 and will be available to all of Verizon’s unlimited wireless and Fios home internet customers. Disney+ says it plans to release over 25 original series and 10 original films and documentaries in its first year of streaming.

“We’re excited to share this moment with Verizon and bring Disney+ to the millions of customers across its award-winning wireless network,” Kevin Mayer, Disney’s chairman of direct-to-consumer and international, added in a statement.

Disney+ comes as several other new streaming services, including Apple TV+ and HBO Max, are set to join the crowded market, which has long been dominated by the likes of Netflix and Hulu.

Vestberg told Cheddar that Verizon partnered with Disney because the company seeks to align with the top brands that have the strongest content. “I think Disney will have that,” he said. “This is a win-win for both companies.”