Video-sharing platform Portal Wants Each User to be a 'Mini-HBO'
*By Christian Smith*
New video-sharing platform Portal wants to help online video creators cash in on their content, says company founder Jonathan Swerdlin.
"Portal is the first video sharing platform that everyone can use that completely skips the ad model and introduces really easy ways for users to pay each other," Swerdlin said in an interview on Cheddar. "Everyone can be their own mini HBO."
Portal's "freemium" model allows content creators to decide whether to share their content for free or monetize it through subscriptions, paywalls, or tipping, at rates that can range from one cent to $100 per video. Swerdlin said that many content creators offer a few videos for free to hook users, and then require payment to view the rest of their content.
Swerdlin created the company, which counts Mark Cuban among its investors, with the intention of eliminating advertisers' control over digital content, which Swerdlin believes has broken the internet. Free speech is a key component to Portal's function, but Swerdlin notes there are some limitations.
"We have pretty clear guidelines around hate speech," Swerdlin said. "We're going to go on a case-by-case basis, but we're very committed to free speech."
For full interview [click here](https://cheddar.com/videos/how-portal-is-giving-power-back-to-the-internets-video-creators).
Ed Mitzen, the CEO of Business for Good, explains how and why he’s giving back by funding businesses from marginalized entrepreneurs to push social change.
Dana D’Auria, co-CIO at Envestnet, breaks down how she’s expecting markets to perform as ‘cracks’ from the rate hike cycle slowly filter into the economy.
A large cargo ship lost power and issued a mayday call moments before it struck the Francis Scott Key Bridge early Tuesday, though it was still moving toward the span at a rapid speed.
Candace Mitchell Harris discusses her path from computer scientist to founder of beauty tech tool MYAVANA – and how it uses A.I. to analyze each person’s unique haircare needs.
Michael Harris, NYSE global head of capital markets shares what to expect from IPOs in 2024, including A.I. excitement and why interest rate cuts are always helpful.
Lacy Garcia, Founder & CEO of Willow, shares why women, traditionally underserved by fintech, are looking for trust and a personal relationship from their financial advisor.
Alexander Reed, CFA and CIO for Envisage Wealth, breaks down why he thinks rates could stay higher for longer and why real estate, utilities, and regional banks are sectors to avoid.
Big brands that have relied on TikTok videos to reach younger consumers do not appear to be panicking as they wait to see what happens. But they have started planning.
It's been 15 years since the last fatal crash of a U.S. airliner, but you wouldn't know that from a torrent of flight problems that made news in the last three months.
