Agricultural technology company VividGro announced Tuesday it has acquired a home grow marijuana app. The company's President David Friedman explains how this acquisition is helping VividGro expand its footprint in the horticulture industry especially for weed.
"This gives us access to the home grow market, which is a quicker and more rapid penetration point," says Friedman. "Eventually we will grow into the commercial side of the market."
Friedman says much of the infrastructure being built in the marijuana space is being borrowed from other industries. "That means the opportunity is limitless," says Friedman. "We recognize the growth in cannabis right now is going to fuel our ascent."