'Wake Up With Cheddar Day' Gets Custom Cupcakes From Baked by Melissa

Wake Up with Cheddar Day is officially underway and to help celebrate it: custom, bite-size cupcakes from Baked by Melissa.

Melissa Ben-Ishay, founder and owner of Baked by Melissa, presented her baked treats on the show and said the Cheddar logo inspired the colorful dessert design.

"I took a look at the logo and I needed the cupcakes to be colorful," Ben-Ishay said. "We complimented them with sprinkles and colored icing to give you a really big pop of pink and orange just like your brand." 

The New York-based cupcake company is known for its signature petite treats, and Ben-Ishay said she intentionally made them tiny so cupcake lovers would not feel guilty about eating a variety of them. "Making them just a 'bite' allowed me to try every flavor without feeling bad about it," she said. 

Baked by Melissa has 14 locations and an online shop that can ship the cupcakes around the country.

"At Baked by Melissa, we get to make people happy with our best-in-class product," Ben-Ishay said. "We have the single best gift that you can give," Ben-Ishay said.

More In Business

King Arthur Baking’s CEO on the Flour Company’s Post-Pandemic Rise

America’s oldest flour company, King Arthur Baking Co., saw a six-fold increase in demand during the pandemic, and baking interest continues to rise.

Work Friends Can Be Hard to Find: How to Combat Loneliness at Work

The surgeon general has said there's a loneliness epidemic in America. For many people, that includes a lack of friendships at work. But there's hope!

U.S. Housing Slump Deepened This Spring

The housing market shows few signs of busting out of its three-year funk after a disappointing spring season and amid a gloomy outlook for the summer and f

Paramount and Skydance Merge Forming $28 Billion Combined Company

The entertainment giant Paramount will merge with Skydance, closing out a decades-long run by the Redstone family in Hollywood and injecting cash.

Documenting the History of Amex as an In-House Historian

For 30 years Ira Galtman’s job has been to document how American Express went from an express stagecoach company in New York in 1850, to what it is today.

Air Travel is Getting Worse, Passenger Surveys tell U.S. Government

Air travel got more miserable last year, if the number of consumer complaints filed with the U.S. government is any measure.

Wall Street Up On Jobs Report Rate-Cut Hopes

U.S. ticked toward more records Friday after a highly anticipated report on the job market bolstered Wall Street’s hopes for interest rate cuts.

Are We on the Verge of a Car-Battery Revolution?

New tech—from Toyota, Nissan and others—could replace lithium-ion in EVs, ushering in an era of safe, fast-charging batteries and 700-mile ranges.

Big Business This Week: Engagements, Reunions, and Hot Dogs

The future of Paramount, Boeing, and the cost of independence.

Grill Green: How To Throw An Eco-Friendly BBQ This July 4th

The Good Charcoal Company offers eco-friendly, chemical-free charcoal sourced from Namibian acacia wood, promoting sustainable grilling practices nationwide.

Load More