A scramble to find a new team name and logo. A league investigation into a years-long pattern of alleged sexual harassment in the front office that has led to the dismissal of several high-profile employees. An owner waging a defamation suit against a media company. A head coach undergoing cancer treatment. And a team that, frankly, hasn't been very good.
That is the playing field that awaits Jason Wright and the Washington Football Team this season.
Wright, who was hired as the team's president this summer to help lead it out of multiple crises — becoming the first Black president of an NFL team in the process — told Cheddar in an interview on Tuesday that his first priority is to fix an office culture so that "all colleagues, especially women, feel comfortable bringing their full selves to work."
"That's not just a moral imperative," Wright said. "It's a business imperative."
"The data says if you have more than one woman engaged on a decision, the collective intelligence of that team is higher than it would be otherwise."
Wright's focus on data-based analysis should not come as a surprise. After he retired from the NFL in 2011, the former running back enrolled in the prestigious Booth School of Business at the University of Chicago, where he received his MBA. Wright then became a partner at the uber-selective management consulting firm McKinsey before taking the NFL gig. It's a pedigree that should help him as he deals with an entirely different crisis in the form of the coronavirus (at last, one not of the team's making).
"I think the NFL is doing everything it can" when it comes to preparing to start a season in the midst of a pandemic, Wright said. "And at the same time, I'm still very concerned."
Not for a lack of preparation or execution, but because of how "unpredictable" and "tricky at every turn" it has been to control the virus. Wright noted that the data is always shifting, and that will in turn force the NFL and the team front offices to have to adapt to a changing landscape — much in the way a quarterback sometimes has to change plays on the fly.
Because of the size of NFL rosters and the physical space required to play, Wright said a "bubble" format is just not possible. He's focusing on a "behavioral bubble" that stresses the importance of individual behavior to players and staff, and how "one weak link" can send a season off the rails. (see: Marlins, Miami; Cardinals, St. Louis).
And then there's the ongoing search for a new name and logo after the team jettisoned its 87-year-old mascot this summer, acknowledging its racist past in the midst of sweeping social and racial justice protests.
Asked by Cheddar if Wright could divulge any hints about the new name, he demurred.
"You're not getting anything out of me."
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
