Amazon has selected a short-list of cities to be in the running to become the tech giants second headquarters. Digital Media Strategist John Boitnott shares his advice for these cities crafting their pitch to become the next hub for Amazon.

"I would highlight the airport," says Boitnott. "The south has been left behind a little." He thinks Atlanta or other southern cities with accessible airports are front runners.

When looking at crafting a successful elevator pitch for any entrepreneur, Boitnott says investors want to see to some extent have you been vetted before by somebody. "It's definitely necessary to show your track record," said Boitnott.