What Keeps You Going [4/24/19]: XUMO CEO Colin Petrie-Norris

While cable subscriber numbers keep slipping, streaming platforms are seeing a boom in viewership. Xumo, a free streaming service offering hundreds of channels including Cheddar, is out with new stats this week that show total hours viewed doubled in January 2019 compared to the same period in 2018. Colin Petrie-Norris, CEO of Xumo, discusses the changing landscape of the streaming industry.

XUMO is a free over-the-top service provider, offering over 140 digital channels across 12 different genres. Alyssa Julya Smith is joined by CEO Colin Petrie-Norris to learn about the recent growth metrics of XUMO and why so many Americans are cutting their cords.

The company wrote in its latest quarterly earnings report on Tuesday that it had lowered the threshold for a view to someone who watched a piece of content for at least two minutes.