Equifax CEO Richard Smith addressed the massive data breach on Tuesday, but is it too little too late? Jason Feifer, Editor-In-Chief at Entrepreneur, joins Cheddar to talk about the steps a leader should take when his or her company is going through a public relations nightmare. He says you need to have a trusted "crisis management" team in place before a crisis even happens and then create an action plan as soon as it does. He talks about what leaders can learn from how the Equifax CEO handled the biggest hack in company history.