Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
The U.S. Secretary of Energy, Jennifer Granholm, joins Cheddar to discuss the state of clean energy and keeping battery manufacturing in America. Watch!
