Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
New research shows that people can be genetically predisposed to having sleep problems like insomnia and that these signs can show up in early childhood.
The National Zoo's three giant pandas, Mei Xiang, Tian Tian and their cub Xiao Qi Ji. on Wednesday began their long trip to China, leaving behind an empty panda exhibit with no certainty that pandas ever would again take up residence there.
The CDC released a report with troubling statistics about the number of reported syphilis cases in newborns, with cases rising 10-fold in the last decade and nearly 32% in just one year.
