Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Doctors in Taiwan made a surprising discovery when a 64-year-old female patient complained of a clicking and rustling sound in her ear, which turned out to be a spider.
Many DNA tests on the market offer a glimpse into what makes your individual character, including who your ancestors are and some can even analyze your risk for developing certain diseases. Cheddar News spoke with Sam Beeler, chief strategy officer with Nebula Genomics; Eleanor Griffith, a certified genetic counselor; and Dr. Neil Iyengar, a medical oncologist with Memorial Sloan Kettering Cancer Center about the process involved in checking DNA and its effectiveness.
