Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
October is Breast Awareness Cancer Month as the disease affects millions of American families. Elissa Kalver, founder of Wegotthis.org, joined Cheddar News to explain how breast cancer inspired her to create her own nonprofit and provided some details of her personal battle while maintaining a family.
With warmer oceans serving as fuel, Atlantic hurricanes are now more than twice as likely as before to rapidly intensify from wimpy minor hurricanes to powerful and catastrophic, a study said Thursday.
