Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
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After a summer of record-breaking heat, scientists say the month of September proved to be far warmer on average than other months.
Cheddar News checks in with your coast-to-coast weather forecast for Thursday, Oct. 5, 2023.
After a summer of record-breaking heat, September also was far warmer than average months.
Cheddar News checks in with your coast-to-coast weather forecast for Thursday, Oct. 5, 2023.
The Centers for Disease Control and Prevention will no longer be distributing vaccine cards.
Cheddar News checks in with your coast-to-coast weather forecast for Wednesday, Oct. 4, 2023.
Author Joyce Shulman joined News 12's Elizabeth Hashagen to discuss the benefits of walking outside, rain or shine, and what tools are needed to step up the exercise a notch.
A study found germs lingering on certain parts of the body.
The Biden administration announced a series of indictments and sanctions in connection with fentanyl trafficking.
Cheddar News checks in with your coast-to-coast weather forecast for Wednesday, Oct. 4, 2023.
