Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Connect with Cheddar!
Subscribe to Cheddar on YouTube: http://chdr.tv/subscribe
On Facebook: http://chdr.tv/facebook
On Twitter: http://chdr.tv/twitter
On Instagram: http://chdr.tv/instagram
Be Well: Benefits of Walking
A bedbug infestation is sweeping through the city of Paris and is being addressed by the French government.
Cheddar News checks in with your weather forecast for Monday, Oct. 2, 2023.
Tens of thousands of Kaiser Permanente workers could strike this week.
Scientists Katalin Karikó and Drew Weissman won the Nobel Prize in medicine for their research that helped pave the way for the mRNA vaccines.
An alternative mental health court program designed to fast-track people with untreated schizophrenia and other psychotic disorders into housing and medical care — potentially without their consent — kicked off in seven California counties, including San Francisco, on Monday.
U.S. health officials plan to endorse a common antibiotic as a morning-after pill that gay and bisexual men can use to try to avoid some increasingly common sexually transmitted diseases.
Canadian wildfires are again set to affect the northeastern part of the U.S.
A new study reveals that yelling and shouting at children can be as damaging as physical and sexual abuse.
Scientists Katalin Karikó and Drew Weissman won the Nobel Prize in medicine for their research that helped pave the way for the mRNA vaccines.
