Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Federal health advisers voted overwhelmingly against an experimental treatment for Lou Gehrig’s disease at a Wednesday meeting prompted by years of patient efforts seeking access to the unproven therapy.
President Joe Biden announced Wednesday that federal disaster assistance is available for Louisiana, which is working to slow a mass inflow of salt water creeping up the Mississippi River and threatening drinking water supplies in the southern part of the state.
