Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Six young adults and children argued that governments across Europe aren’t doing enough to protect people from climate change at the European Court of Human Rights on Wednesday in the latest and largest instance of activists taking governments to court to force climate action.
