Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Social media users take note: You won't be able to snap that fall foliage selfie at a popular Vermont spot. The town has temporarily closed the road to nonresidents due to overcrowding and “poorly behaved tourists.”
