Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
A NASA spacecraft will fly by Earth on Sunday and drop off what is expected to be at least a cupful of rubble it grabbed from the asteroid Bennu, closing out a seven-year quest.
