Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Insomnia has been an issue for many people for years. Dr. Rebecca Robbins, sleep scientist and co-author of 'Sleep for Success,' joined Cheddar News to provide tips on what to do before going to bed and how to successfully implement those steps for a good night's sleep.