Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Wildlife officials plan to release gray wolves in Colorado in coming weeks, at the behest of urban voters and to the dismay of rural residents who don't want the predators but have waning influence in the Democratic-led state.
