Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Heavy rainfall flooded parts of Massachusetts and Rhode Island, with two communities declaring a state of emergency as water poured into homes, creating moats around their foundations and leading to boat rescues of residents. Concern about a dam listed in poor condition led to more evacuations.
