Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Irrigation might have saved Jackson's hay, but she and her husband rejected the idea about 10 years ago over the cost: as much as $75,000 for a new well and all the equipment. But now — with an extended drought and another U.S. heat wave this week that will broil her land about an hour northwest of Dallas for days in 100-degree-plus temperatures — Jackson said she is “kind of rethinking.”
India became the first country to land a spacecraft near the moon’s south pole on Wednesday — a historic voyage to uncharted territory that scientists believe could hold vital reserves of frozen water, and a technological triumph for the world’s most populous nation.
The head of Russia's space agency said Monday that the Luna-25 spacecraft crashed into the moon after its engines failed to shut down correctly, and he blamed the country's decades-long pause in lunar exploration for the mishap.
The managers of the Panama Canal said they expect income from the waterway to drop after authorities were forced to limit the number of ships passing through each to 32 due to a lack of rainfall.
