Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
Awakened by howling winds that tore through his Maui neighborhood, Shane Treu went out at dawn and saw a wooden power pole suddenly snap with a flash, its sparking, popping line falling to the dry grass below and quickly igniting a row of flames.
The wildfire that swept across Maui a week ago turned one of the nation’s most celebrated island vistas into an ashen moonscape and killed at least 99 people, a number that officials warn could rise by scores as the search continues.
