Marketers use a linguistic science called ‘Sound Symbolism’ to aid in naming brands and products. The science focuses on the sounds of words and how they can affect how people perceive a word. Join Cheddar as we examine just how brand names come to be formed and if a brand by any other name is just as lucrative.
A study by the Netherlands Institute of Neuroscience found that the human brain appears to understand what it sees differently depending on what it expects.
The Centers for Disease Control and Prevention published an official health advisory warning healthcare providers to keep a lookout for children with possible lead poisoning from certain applesauce products.
