Private for-hire aviation company Wheels Up has made its public debut on the New York Stock Exchange through a SPAC merger with Aspirational Consumer Lifestyle Corporation. Founder and CEO Kenny Ditcher joined Cheddar to discuss why it was the ideal time to go public as the company was able to choose its own investors. After raising more than $650 million, Wheels Up can now have a more substantial global presence. He noted that the next phase of the business will be further democratizing its service. "It's about the Uber-ization of private aviation," he said. "Meaning, how do we connect buyer and seller, two-sided marketplace in real-time. Think OpenTable. Think Airbnb. And think, Uber."