The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
Having spent the past several months meeting President Joe Biden, raising millions of dollars for his charitable foundation and promoting the benefits of CPR training, Buffalo Bills safety Damar Hamlin can focus now on the next big objective in his life: returning to football.
Benoit Garbe, chief marketing officer at Anheuser-Busch, joined Cheddar News to discuss Super Bowl ads and what lies ahead after the company ended an exclusive deal with the big game last year.
Kareem Abdul-Jabbar, left, hands the ball to Los Angeles Lakers forward LeBron James after passing Abdul-Jabbar to become the NBA's all-time leading scorer during the second half of an NBA basketball game against the Oklahoma City Thunder Tuesday, Feb. 7, 2023, in Los Angeles. (AP Photo/Ashley Landis)
The NFL, in partnership with the American Heart Association and the American Red Cross, is setting up youth CPR training programs all over the country.
