The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
Anticipation around Super Bowl LVII was already mounting with the reveal of Rihanna as the halftime performer and now the league has unveiled its full slate of scheduled performances for the big day.
Cincinnati Bengals wide receiver Ja'Marr Chase (1) and Cincinnati Bengals running back Joe Mixon (28) motion for a touchdown against the Buffalo Bills during the third quarter of an NFL division round football game, Sunday, Jan. 22, 2023, in Orchard Park, N.Y. (AP Photo/Joshua Bessex)
Damar Hamlin was released from a Buffalo hospital and will continue to recover at home, just 10 days after the Bills player collapsed on the field and suffered a cardiac arrest.
Bills players held up three fingers in recognition of defensive back Damar Hamlin, who wears the number 3 on his jersey, as the crowd chanted "Hamlin! Hamlin!" Hamlin is recovering in a Cincinnati hospital after going into cardiac arrest at a game on Monday.
