The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials.
The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game.
He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.
It's a big weekend for sports betting, with the NFL conference championships and Australian Open finals expected to bring the industry even more traffic. And if record viewership of the divisional playoff game between the Chiefs and Bills was any indication, sports betting will only continue to grow as football season comes to an end. Joe Raineri, sports betting analyst at SportsGrid, joined Cheddar to discuss how these sporting events could impact the industry, which is expected to get even bigger in 2022.
Trysta Krick breaks down the Bengals-Chiefs matchup while Lester Ricard Jr. dissects what will be the third meeting of the season for the 49ers and Rams. Meanwhile, on the hardwood, Brian Bennett says that college basketball bettors should focus on a team's road wins as an early indicator for success in March.
Sponsored by BetMGM
Trysta Krick, host of BetMGM Tonight, joins Cheddar Bets to break down her best plays in the AFC Championship game and gives a fix for the NFL OT rules.
Sponsored by BetMGM
Wednesday marked two years since the basketball legend Kobe Bryant, his daughter Gianna, and seven others died in a tragic helicopter crash. In remembrance, a bronze statue has been temporarily placed at the site with all of the passenger's names included on the memorial.
With the 2022 Beijing Winter Olympics right around the corner, experts are warning that climate change is threatening not only the event but also the future of snow sports. Despite being the world's top polluter, China is hoping to use the event to demonstrate the country's commitment to fighting climate change, and pledging to host a "low carbon" games. Xubin Zeng, professor of hydrology and atmospheric sciences at the University of Arizona, joins Cheddar News.
As the 2022 Beijing Winter Olympics inches closer, sponsors are facing mounting pressure to pull out of the games with China is under fire for controversies like the alleged human rights abuses against its Muslim minority population and the disappearance of tennis player Peng Shuai. Rick Burton, professor of sport management at Syracuse University, joined Cheddar to discuss what he expects to happen once the games begin. Burton said China is too large of a market for American advertisers to ignore, and he doesn't expect any of them to pull out of the games. "Olympic sponsors right now I think are really just trying to hang on and get through these 17 days, come out the other end," he said.
As controversy dogs the run-up to the 2022 Beijing Winter Olympics, China is hiring TikTokers and other social media influencers to promote the nation's history, culture, diplomatic efforts, and current trends.
Talent Resources Sports is partnering with ABG Entertainment to host Sports Illustrated The Party during the weekend of Super Bowl LVI, featuring musical performances by Kygo, Jack Harlow, and other guests. David Spencer and Mike Heller, co-CEOs and founders of Talent Resources Sports, joined Cheddar to discuss the details behind putting on the event. “We’re just really pumped that after all of the things that got canceled people will finally have a place to let some steam off in such an exciting moment, such a charged moment with the Super Bowl,” Mike Heller said about putting on the live event after previous COVID-related cancellations.
New York quickly became the sports betting capital in the United States following an electric debut earlier this month. Cheddar News was joined by Chad Kornett, VP of Government Relations for Gaming at Geocomply to dive into the numbers.
Exercise equipment maker Peloton is attempting to run away from a recent bout of controversy. CEO John Foley published an open letter to employees on Thursday after reports that said Peloton was pausing production of its Bike and Tread products, delaying the opening of a new U.S. factory, and considering job cuts. In the letter, Foley wrote that the information in the reports was 'incomplete,' 'out of context,' and not reflective of Peloton's strategy. Peloton's stock responded on Friday, with shares bouncing back after falling nearly 24% in the regular session on Thursday. CFRA Research's Director of Research Ken Leon joined Cheddar News' Closing Bell to discuss.
