The Philadelphia Eagles may have won Super Bowl LII, but which brands delivered the most memorable advertisements? Diply's Dan Lagani joins Cheddar to discuss the factors to consider when picking a champion from the biggest night of the year for TV commercials. The president and chief revenue officer explains how significantly the big game resonated on social media. Facebook reported 62 million people had 270 million interactions relating to the game on the social platform. Lagani shares which brands had the highest engagement and most mentions on Twitter during the game. He thinks Bud Light, Tide, and Doritos all set themselves apart with strong showings Sunday. But the public didn't like Ram's decision to use a Martin Luther King Jr. speech to sell pickup trucks. Lagani reveals how companies can better employ social causes to help spread their messaging.

Share:
More In Sports
Best Bets for Week 14
Olivia Harlan Dekker, BetMGM Host, joins Cheddar Bets to break down the lines of all of the NFL's biggest games of the week. Sponsored by BetMGM
Professional Boxer Ryan Garcia Partners With Men's Skincare Brand MARLOWE.
MARLOWE., the men's skincare and grooming brand, has announced 23-year-old professional boxer Ryan Garcia as "Chief Marlowe Officer" and co-owner of the brand. In this role, Ryan will help boost brand awareness, oversee product design, and strategize digital marketing content for his signature products. Ryan joined Cheddar to discuss the partnership and his boxing career.
Trial Watch, Partygate & Fleeting Fame
A packed Thursday pod: Carlo and Baker cover the latest developments in the Ghislaine Maxwell, Jussie Smollett and Elizabeth Holmes trials. Plus, Dems are losing the Hispanic vote, Boris Johnson in trouble again, and is it possible that Adele has peaked?
Slew of Coaching Changes Rock College Football World
Laine Higgins, college sports reporter for the Wall Street Journal, joins Cheddar News' Closing Bell where she discusses the college football coaching carousel and says Lincoln Riley, Brian Kelly, and Mario Cristobal leaving for new schools this quickly is not normal.
'100 Thieves' Raises $60 Million in New Funding
The leading gaming organization and lifestyle brand 100 Thieves just raised $60 million in new funding closing its Series C. This new round of funding has raised the valuation of the organization to about $460 million. John Robinson, president and COO of 100 Thieves, joins Cheddar News to talk about what's next for the company.
Load More