Why Analysts Think Podcasting Could Grow Into A $659 Million Market

According to the Interactive Advertising Bureau and PricewaterhouseCoopers, in three years, from 2015 to 2018, podcast ad revenue more than quintupled to 402 million dollars. Max Willens, reporter at Digiday, shares why certain companies are clamoring to advertise on podcasts.
close
We use cookies and similar technologies on this site to collect identifiers, such as IP address, and cookie and device IDs as described in our Privacy Policy.