Why Analysts Think Podcasting Could Grow Into A $659 Million Market

February 21, 2019
According to the Interactive Advertising Bureau and PricewaterhouseCoopers, in three years, from 2015 to 2018, podcast ad revenue more than quintupled to 402 million dollars. Max Willens, reporter at Digiday, shares why certain companies are clamoring to advertise on podcasts.