June 19, 2019
Interest in Apple's iPhone is waning and as the backbone of Apple's hardware business, it's not a good sign. According to data from market research firm, IDC the iPhone struggled to win over customers in most major markets. Apple saw a 30% decline in shipments in the first quarter of 2019 and it now holds just 11.7 percent of the global smartphone market share. It looks like it might be time for Apple to think of its second act. DionRabouin, Markets Editor, Axios weighs in.