Why Do Nostalgia And Marketing Go So Well Together?

Hope King and Nora Ali host a one-hour special examining “The Business of Nostalgia.” From constant reboots of classic TV shows and movie franchises to the newest must-have pair of sneakers and some of the most popular smartphone apps in existence, Cheddar takes a look at why it’s one of the most powerful forces in society today.

The new world of digital marketing and advertising has created a number of challenges for some of the biggest ad agencies, prompting a restructuring in the industry turning away from traditional strategies. Cheddar reporter Michelle Castillo sat with Nigel Vaz, Global CEO of Publicis Sapient to find out how the company is adapting to new trends in marketing.

Brands are trying to crack the code to determine how to win over the Gen Z consumer. Many of these companies turn to consulting companies made up of executives often decades removed from their teen years. That's why JUV Consulting, a network of students, is offering up their own advice for how to connect with the demographic. Co-Founders Ziad Ahmed and Nick Jain joined Cheddar to discuss how they are differentiating from traditional consultants.