DeltaShares by Transamerica launched a suite of strategic beta exchange-traded funds on August 2nd. Adam Schenck, Portfolio Manager at DeltaShares, joins Cheddar to discuss the rise in popularity of ETFs. He explains how its four ETFs serve as a core holding that reduces risk automatically for the customer. DeltaShares' products are among the top ten new issuances this year, with $802 million in asset growth. Plus, how does robo-advising impact the ETF industry? Schenck says it doesn't really impact the future of ETFs, and he sees strong growth within the industry over the next 5 years.